Brand is a leadership function and when it is operational provides a catalyst for recruiting the best talent, delivering on promises, and generating memorable experiences that establish loyalty and equity.
The brand experts at Reputation Lighthouse work with clients to create a brand vision that is the heartbeat of a company. Our proprietary branding process, rich in research, provides an activation path that goes beyond the walls of marketing. We work with management teams to align internal stakeholder roles to the brand so that every employee knows their value to brand delivery. We evaluate every brand touch point and expose gaps where reputation can be elevated or even where it is at risk.
Our scope of services is customized around where a company needs to focus its reputation efforts. Brand initiatives may include:
- Brand and reputation consulting
- Corporate brand development
- Brand activation
- Brand experience and touch point mapping
- Outsourced communications
- Thought leadership
- Mergers and acquisition