Our Focus
Reputation is the ultimate differentiator. Companies with an excellent reputation enjoy a triple-digit percentage boost in purchasing decisions, recommendations, investments, and talent acquisition over companies with a weak reputation. And, when a company hits a bump in the road, an excellent reputation provides protection for a quicker recovery.
However, most CEOs don’t know how to achieve excellent reputations, nor do they know it can be as simple as how they implement and align initiatives they are already doing.
Reputation Lighthouse provides CEOs with the how. We are a brand communications and reputation marketing firm that helps companies elevate and protect their reputations by adjusting and managing the things they are already doing, with an intentional purpose of creating a reputation that becomes the ultimate differentiator.
Packages
Services
BRAND
Brand is a leadership function and needs to be operational in order to recruit the best talent, deliver on promises, and deliver memorable experiences that create loyalty and equity.
COMMUNICATION
As important as knowing what to say, is knowing when to say it and where. Truly integrated communication takes into account a narrative for all stakeholders, the touch points where they engage, and alignment in delivery.
CULTURE
People deliver on the brand promise and execute on the touch points of the stakeholder journey. Alignment of culture to the brand and an understanding of one’s role within the brand create true ambassadors.
CONNECTIONS
To deliver brand experiences and create loyalists, a company must create real connections with their stakeholders. Connections are touch points that include every opportunity you have to guide relationships and provide value.
INSULATION
Having a good reputation and brand equity with stakeholders allows a company to better absorb adversity. However, there are initiatives a company can take that will better insulate the brand when reputational risks are high.
Insight
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Navigating the New Normal: Six Key Strategies for Leading Revolutionary Change in Organizations
For corporate leaders, change management is part of the job description, and can be considered a natural organizational progression. Yes, getting buy-in, even at the executive table, can be challenging. Yet, once leadership decides on a path, you can begin to set forward initiatives designed to evolve the organization for its next growth stage. Some
September 7, 2023 -
Reputation and Communication Resources for COVID-19
Last updated: March 20, 2020 As we experience the fluidity of coronavirus around the globe, your communications needs are constantly shifting as well. You are in the midst of business continuity planning, risk assessments, crisis management, and change management simultaneously. Through our global relationships, we are monitoring how companies are communicating at all phases of
March 15, 2020 -
Keep Calm and Move Forward
We’ve yet to finish the first quarter and already 2020 is one for the record books. Anxiety and fatigue are setting in for companies, consumers, and employees, as we all try to figure out what to do next, embarking on new territory that seems to be changing at the speed of light. This is “Who
March 15, 2020 -
It’s Time for You to Build a Reputation Team – Here’s Who to Select
The importance of a good corporate reputation is at an all-time high, yet 2018 is the first year of significant reputation decline since the end of the Great Recession according to the Reputation Institute. Surveys like Edelman’s Trust Barometer showcase consumers have significantly lost trust in media and governments. Though stakeholders trust corporations less than
May 8, 2018
AUSTIN
14900 Avery Ranch Blvd., Suite C200-307
Austin, TX 78717
(512) 832-8588
info@replighthouse.com
DENVER
501 South Cherry Creek Dr., Suite 1100
Denver, CO 80246
(303) 228-3701
info@replighthouse.com